Erik Cutter is Managing Director of Alegría Fresh, headquartered in Laguna Beach, CA. Alegría Fresh is a zero-waste, regenerative urban microfarm employing RegenOrganic soil-first growing systems. Erik is the Founder of the Alegría Farmacy, an integrated carbon negativel food production system designed to grow superior produce anywhere, anytime. He has over 35 years experience growing ultra nutrient-rich produce using regenerative organic and hydro-organic techniques and is a leading pioneer in developing cost effective growing systems that can be deployed over man-made surfaces close to where people live and work. See www.AlegriaFarmacy.com and www.SoxxBoxx.com.
Erik has a background in biochemistry and oncology, and possesses a lifelong passion for creating haute cuisine using the finest ingredients, most of which he grows himself. Erik’s mission is to change the conversation about food through increased understanding of healthy living soil is and how it can directly improve individual adaptability and community resilience. He strongly promotes combating auto-immune disorders by consuming fresh, regenerative organic food. The company’s goals include connecting individuals with soil health, zero waste and total carbon management principles, where our food comes from and how it should be grown in living soil to optimize microbiome health. Alegría was formed to influence positive change in resource management by doing more and talking less. Erik leads workshops that include building healthy soil, teaching healthy eating habits, promoting entrepreneurship programs and creating green jobs in urban agriculture.
Michael Holecek is an innovator in the field of bio-physics, soil development, microbiology and ecological design. Mr. Holecek has received awards for providing successful program training, administration and leadership on integrated land-use design, energy-efficiency, analysis of systems, and applications of sustainable economic development models. As a compliment to Michael’s background in ecological design and project management, he has extensive training in the fields of phytochemistry, plant/soil pathology and biogenic health. Mr. Holecek has studied western herbalism at the Southwest School of Botanical Medicine with Michael Moore, and ortho-molecular nutrition with Dr. Michael Manion.
Michael has decades of experience with soil health and plant vitality, which came from working many years with permaculture design principles at the High Altitude Permaculture Institute in Basalt, CO. His related projects include the development and manufacture of plant-based nutrition products, utilizing algal and plant concentrates, working with Dr. Mitchell May of Synergy Company and Desert Lake Algae Technologies in Klamath Lake, Oregon. He is the co-founder of Algae Aqua-culture Technologies in Whitefish, Montana and Co-Founder of BioCarbon Technologies producing certified organic soil nutrients and biocarbon-based water treatment medias based in Missoula, Montana.